Outrageous!

The other day I went to the farmers market to pick up  bunch of grassfed meat and veggies. At the veggie stall, as I hauled my load of onions, squash, brussels sprouts and parsley to the front to pay, the guy asked me if I wanted a bag, as he picked up a nice cloth tote bag with the words "wonderful and wise" and a picture of a rainbow of vegetables on it. "Is it free?" I asked (not wanted to spend money on a bag I didn't really need). "yes! It is! No-one believes us" he joked. So i took the bag and headed home with my yummy food.


Upon further inspection of the bag, I noticed it urged me to search the words "wonderful and wise", so i googled the term expecting some wholesome, crunchy company with good values and ethical concerns at heart.


How wrong was I.


Turns out "wonderful and wise" is an ad campaign by Lurpak for their new 'Lurpak lightest', a low-fat spread with the following ingredients. Butter (27%), water, vegetable oil (19%),  lactic culture, milk protein, salt (1%) , preservative (potassium sorbate).


Their advert  shows lots of fresh vegetables and real food, with the Lurpak lightest at the end. At first I was confused. How on earth are they linking fresh veggies with a fake processed food made with vegetable oil?! Vegetable oil being a highly processed item made by subjecting seeds to high heat and pressure, chemical solvents (including hexane), bleaching, deodorization, and other unnatural horrible processes that render the fat toxic and foreign to the human body. They are trying to equate this crap to food that is wholesome and healthy so people think that this spread is healthy. Such deception!! Real butter, full of vitamin A, E and K, carotenoids, healthy cholesterol, saturated fat, butyric acid, etc is healthy. Fake processed low fat spreads with only a tiny bit of butter? Far from it!


The second thing that outraged me (even more than the above since I know food companies lie all the time), is that Lurpak had the nerve to advertise their crap in my local farmer's market?!! It's insane. I go to farmer's markets to avoid greedy/selfish/lying food companies, advertising and mass produced food. Yet here, my market has sneakily been infiltrated by the very company farmer's markets are supposed to stand up against. 


I decided to email LFM (London Farmer's Markets, which many markets in London belong to), outlining my feelings on the matter, in the hope others will contact them too, and they can make a move to get rid of this type of product placement. I've copied my email here below.  I would urge anyone else in London to contact LFM and make your opinion heard!

Hey
I am emailing about a cloth tote bag I got for free at one of the london farmer's markets. The bags say "wonderful and wise" on them, with the instructions to search the words. So when i got home I googled "wonderful and wise" and was disappointed to see it was an ad campaign for Lurpak low fat spread. I think this flies completely against the face of what LFM stands for - local REAL food. I am very disappointed that you would allow such companies to infiltrate London's wholesome grassroots farmers markets, and I am sure many LFM customers would agree. Would you please look into removing this blatant product placement from your markets, so Londoners do not lose faith in the local/organic/ethical food movement. I avoid supermarkets to avoid being bombarbed with industrial, processed 'food', so please don't bring it to the farmers markets.


Thank you




UPDATE! - I received this reply:


Thank you for your email.
We didn't give Lurpak permission to give out their bags, the company
approached farms directly so the first we saw of it was when they
appeared at market at the weekend. It goes without saying that we will
be having words with whichever marketing company approached our stall
holders and we certainly don't  want to see them on stalls again,

(name omitted)
London Farmers' Markets


So it looks like it wasn't LFM that condoned this but some of the farms instead! That's even more worrying to be honest. Nevertheless, it looks like LFM are taking care of it! :D
(linked at kelly the kitchen kop)

Super Duper Fat-bomb Ice-cream

Fat is where it's at.


So I found this recipe over at Whole Intentions a while back and thought it looked too good to be true. Ice-cream made of just butter, eggs and coconut oil?! No way can that be legit. But it was. There's pictures and everything! And I'm sure you'll agree it looks marvelous.

One problem though.

When I finally got round to making it I failed abysmally. Okay well it wasn't exactly 'abysmal'. But it certainly didn't look as good as Paula's. It was grainy and clumpy and not smooth at all :(. It did taste good though.  The first time I made it, the fat probably got too cold too quick because it started to clump in the blender. The second time I mixed it manually and it still came out grainy. Not one to give up I just had to try it a third time. But with one change. Instead of using whole eggs I used just yolks (something I contemplated doing before I ever made it, as you can see from the comments). And it worked a whole lot better! A lot smoother and creamier.  Now don't be fooled, this isn't exactly like regular cream based icecream. But it's definitely a good substitute, especially if you're want something higher fat (keto icecream!) or are on a diet that restricts dairy proteins. I still want to have a few goes at the original recipe (maybe blend for longer?) as I really want to achieve Paula's results. But for now, this will do :)

Super duper fat-bomb ice-cream (don't you just love this name? :P)

Ingredients
3 T coconut oil
1.5 T butter
2 egg yolks
stevia to sweeten
fresh vanilla seeds
rice syrup (optional)

Method
1. Melt butter and coconut oil. Let cool to room temperature (so as not to cook the eggs)
2. In a seperate bowl whisk the egg yolks then pour in the fat and mix till emulsified
3. Add stevia and vanilla, then freeze (I froze mine directly in the bowl) for a few hours
4. Let thaw slightly and enjoy (topped with syrup if you want)

Happy new year and Fooooood

Happy new years! :D
Oh wow, has time flown. My two much appreciated weeks off for christmas are over, and I spent most of the time enjoying time with friends and family, cooking, eating and learning. Not a bad end of the year! ;)

Now I'm not one to make new years resolutions. The way I see it, if you want to make a change in your life, do it NOW, don't wait till the next year! On the other hand I suppose a new year sort of feels like a fresh start...like a new period of time...where some people find it easier to forget about previous habits and start afresh. Plus since lot's of other people are making changes I guess it's easier to run with the crowd.

That said, December was a pretty 'let-myself-go' month, Diet-wise, fitnesss-wise, and productivity-wise.
So I'm back on the bandwagon this week..hoping to get stronger, burn some fat, get a little bit closer to my dreams and goals, do some more travelling, do more exciting stuff, meditate more, start yoga, get my knitting for charity project off the ground, paint more, get better at German, learn to drive...and...gosh that's a helluva lot right there! But yeah, I have a lot to achieve. There's no time limit, so I'm taking each day as it comes.

I'll start this year off by posting my Christmas dinner meal and  some treats I made during the last days of 2011. Treats that  I probably won't be indulging again for a while, but that were definitely worth it. :D

First.. Christmas dinner, which was a little different this year. I found a Jamie Oliver recipe for 'empire roast chicken' months ago which made my mouth water so much I had to save it to make for a special occasion. Here is the recipe used. Instead of a whole chicken I used chicken legs, a partridge and a pheasant! Paired with spicy 'bombay' potatoes and an indian style sweet and spicy gravy, it was the perfect feast for 8 hungry people.

During the holidays I also had another go at making a delicious Japanese fermented food. It involved culturing some rice with aspergillus oryzae bought from G.E.M cultures  to make koji. Then I used koji and some freshly boiled rice to make amazake, which is sweet and pudding like. The whole process seems long and complicated, but honestly...it's pretty easy!

I used some of the amazake to make this 'quick' kheer which is an indian rice pudding flavoured with cardamom and saffron. My version uses rice couscous instead of regular rice (so ready in 5 mins!) and coconut milk instead of regular milk.
I simply boiled some homemade coconut milk (yes! By juicing fresh coconut in a champion juicer) with a few saffron threads and crushed cardamom, added a spoonful of amazake, some rice couscous, and boiled till soft. I finished if off by topping it with coconut cream that melted into the pudding. So good...

The other treat I made was a chocolate chestnut torte with my surplus of chestnuts. The original recipe calls for this to be baked, but I tried it uncooked (just putting it in the fridge to harden) and much preferred it this way..It was much more 'melt-in-the-mouth'.. No pics unfortunately as I was a greedy bastard and scoffed it for breakfast this morning..XD

Ingredients
50g dark chocolate (I used 82 %)
50g butter
50g whole chestnuts, boiled and mashed with a bit of water
1 small egg, seperated
sweetener
 Method
1. Melt butter and chocolate together, and let cool
2. Add chestnut puree, sweetener and egg yolk and mix thoroughly
3. Beat egg white until stiff and fold through
4. Put in fridge for a few hours OR bake/steam for a warm cake.